Today, not everyone, but especially the many large companies have their own brand book, and every designer has at least an idea of what it is and how it looks. But I do not think anyone associates the word «brandbook» with the Soviet Union or the Communist Party!
Brand Guide (brandbook) — documented by the rules and fundamentals of identifying the brand. Brandbook always regarded not as a separate document, but as an integral part of a package of documents on the brand, which includes not only the visual aspects of the brand, but also the whole complex of philosophical, strategic, semantic aspects of its functioning. In the Russian-language sources brandbook often seen as a guide to corporate identity.
Recently resurrected from nothingness Occasional knizhetsa (I would even say, the whole knizhischa, published in 1981) «Propaganda XXVI Congress of the CPSU graphic materials,» in which a 143-page Russian and Ukrainian languages, gives a detailed illustrated guide on how how to make everything and everyone in the Soviet: the city streets, public facilities, workplaces and recreation areas … — Well, let’s see the real brandbook the Soviet era!
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And discovered this historic edition, bought, digitized and uploaded to the network a good man by the name of Yaroslav Trofimov:
«On the way to Odessa» Starokon «market me lucky enough. Total for 5 hryvnia (20 rubles), I became the proud owner of the Soviet brand book. To be precise, this guide on registration of Ukraine in the spirit of the 26 th Party Congress. Particularly interesting part of the text (see Annex).
Rarity is not only interesting fact of its existence. Such a thorough and detailed «guideline» I have not seen for a long time. Gentlemen, designers and supporters — enjoy! »